Article: We won Alt fashion brand of the year!
We won Alt fashion brand of the year!
Me and Lisa are absolutely thrilled to bits after being nominated and wining in our category! We won best 'Alternative Fashion Brand Of The Year' and we couldn't be more happy!
Not sure if you know, but Unwonted isn't this HUGE enterprise! We are actually just a two man band, with very humble beginnings. If you haven’t read our story yet, it’s well worth a look at how it all started☺️
Lisa & myself accepting our reward 🤘
When we won our award for the Alternative Fashion Brand of the Year, we were asked in an interview what 2026 has in store for Unwonted…
One of our biggest goals is to show up more, attending events in person, meeting people face-to-face, and sharing our name and message with as many of you as possible. (And yes… a men’s range is very much on the list for early 2026😉)
At the heart of it all is one simple belief, everyone deserves to feel like their true, authentic self in the gym. When we realised there was zero representation for gothic and alternative people in fitness spaces…we didn’t wait around. We created it ourselves.
So thanks for everything! Keep supporting us and we will try to get a bit better at supporting ourselves too! 🖤✨
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